Users struggled with a cluttered interface, hard-to-find financial information, and poor mobile usability. The absence of intelligent navigation and inconsistent UX/UI design made it difficult for users to quickly locate relevant content or perform key tasks efficiently.
Redesigned the platform with a user-first UX/UI strategy, prioritizing clarity, accessibility, and intuitive navigation. Implemented a mobile-first, responsive design to ensure seamless access across devices. Introduced an AI-driven search model that delivers faster, more personalized results based on user behavior and intent. The homepage was streamlined to highlight the most-used financial tools, supported by modern visuals, simplified content architecture, and continuous UX testing to validate and refine the experience.