Provide millions of fans with real-time, multilingual support across multiple channels during the FIFA World Cup, ensuring a seamless experience for attendees from around the world.
Implemented a centralized omnichannel contact center supporting voice, WhatsApp, chatbots, and IVR in 8 languages. Trained agents and AI-powered workflows managed ticketing, Hayya Card support, and event inquiries to deliver consistent, high-quality service.