Redesigned the portal with a user-centered UX/UI, simplifying 250+ services into 30+ intuitive categories for faster discovery and access. Implemented IBM BPM and Java Microservices to automate workflows, enhance performance, and ensure a responsive, mobile-friendly interface. Introduced AI-driven tools to guide users through tradename reservation and business type selection, offering personalized recommendations based on user intent, industry, and regulatory requirements. The new design emphasizes clarity, accessibility, and a seamless cross-device experience, empowering users to complete services with greater confidence and efficiency.